The new book by Michael Raahauge

Win together – not over each other.

The Value Shift shows B2B leaders and salespeople how to move from price and products to shared value: Value-Focused Selling, Co-Creation and positive externality – with practical tools you can use tomorrow.

Get the eBook →What's inside
223-page PDF eBookDownload link by email
🔍 Look insideThe Value Shift by Michael Raahauge
20+ tools & methods
from 10 years of practice
500+ companies
5,000+ salespeople trained
10 years of empirical work
What's inside

From selling products to creating shared value

Four parts take you from the why of Value-Focused Selling to the concrete tools and the salesperson of the future.

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1. PurposeExternalism, the value-focused business philosophy and positive externality.
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2. Conditions and FrameworkVUCA, the Red and Blue Circle, Co-Creation, trust, the WHY and value.
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3. Tools and MethodsEpisode Mapping, Value Drivers, ValueSoduko, ValueCircle, ValuePath, Collaborathons, TEAM Selling and more.
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4. The SalespersonThe value-focused salesperson, business acumen and business insight.
Who it's for

For people who sell, lead and develop B2B business

The book builds on classic sales methods and takes you further – towards value-focused, strategic and purpose-driven selling.

Salespeople & sales managers

Move from product and solution selling to value-focused selling – and win without discounts.

Boards & business leaders

Build differentiation and value-focused principles into the sales strategy of the whole organisation.

Consultants & advisers

Methods for creating greater shared value with clients, in training and business development.

About the author

Michael Raahauge

Founder of NexusValue and co-founder of the think tank The BrainBoard. More than 25 years in sales, leadership and strategy; former Managing Director and Sales Director, external lecturer at Aarhus University for 20 years, and member of the employer advisory panel at Aalborg University Business School.

500+

companies

5,000+

salespeople

1,500+

training sessions

7,500+

workshops & exercises

Frequently asked questions

Answers before you buy

Need help with an order? Contact us.

Can I buy as a private person?

Yes. Choose "Private person" in the order form. VAT of your country is added at checkout, and you receive a receipt/invoice by email.

How does VAT work for companies?

The price is €75 excl. VAT. EU companies with a valid VAT number are invoiced with reverse charge; companies outside the EU pay no VAT.

How will I receive the eBook?

After payment you receive a private download link by email, plus a separate email with your paid invoice.

Can my company buy several copies or a team licence?

Yes. One purchase covers internal use in your company. For training use or a larger team licence, write to valueshift@humanintel.eu. See our Terms of Sale.

Is the book available in Danish?

The original Danish edition is "Jeres kunder sætter pris på værdi – gør I!?". This shop sells the English edition.